"Will it play in Peoria?"
The old vaudeville line refers not only to the demanding audiences in this Midwest city, but also to the fact that Peoria is the heart of the heartland. If folks like it here, there's a good chance that plenty of others will like it, too.
Some facts you probably don't know about Peoria: It's the oldest community in Illinois, is equidistant from Chicago and St. Louis, and it derived its name from the aboriginal inhabitants encountered by the first wave of French explorers.
Site of the world headquarters of Caterpillar, Inc., and long considered a blue-collar town, this three-time All America city has lately begun to diversify its economy with infotech industries. But you can still expect to see tractor pulls at the local fairs. Caterpillar is, after all, a major economic force here.